I Plan to Keep the $1 Billion I've Acquired for my Son Jack Blues - Hailey Bieber

By Michael Ehindero
Model and beauty entrepreneur Hailey Bieber says she plans to safeguard the proceeds from her recent business milestone, a landmark deal in which e.l.f. Beauty agreed to acquire her skincare brand, Rhode, for up to $1 billion.

Following the sale, the 28-year-old revealed she intends to set aside the funds for her and husband Justin Bieber’s 14-month-old son, Jack Blues Bieber.

“I want to preserve that for my son’s future,” Bieber said in an interview published Oct. 14, noting that the financial scale of the acquisition is new territory for her. “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”

Despite her recent financial windfall, this deal does not make Hailey Bieber a billionaire yet.


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